Seen here is a cut-down of our work on Joule’s launch film. We contributed 3D animation sequences and visual elements that support the device’s mission — Every Minute Matters — and highlight it as a compact, easy-to-use AED designed for real-world environments. Visit the launch side here for the full launch video.

We developed a set of 3D visual assets and animations tailored for the product’s digital launch. Integrated throughout the site, these elements emphasize Joule’s key qualities — small, portable, and intuitive — while maintaining a sense of precision and clarity.

We used subtle animation loops to reveal Joule’s essential qualities — its compact form, intuitive two-button interface, charging indicators, and rugged construction. Each movement was designed to communicate usability, reliability, and confidence in moments that matter most.